articleJournal of the Academy of Marketing ScienceOct 5, 2010Closed access

Green marketing strategies: an examination of stakeholders and the opportunities they present

JJJ. Joseph CroninJSJeffery S. SmithMRMark R. GleimEREdward RamirezJMJennifer Martinez

Florida State University · The University of Texas at El Paso · +1 more institution

Indexed incrossref

Abstract

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Citation impact

735
total citations
FWCI
40.47
Percentile
100%
References
154
Citations per year

Authors

5

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Topics
Keywords
  • Business
  • Marketing
  • Advertising
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