Big Data analytics

In this paper, we explain the concept, characteristics & need of Big Data & different offerings available in the market to explore unstructured large data. This paper covers Big Data adoption trends, entry & exit criteria for the vendor and product selection, best practices, customer success story, benefits of Big Data analytics, summary and conclusion. Our analysis illustrates that the Big Data analytics is a fast-growing, influential practice and a key enabler for the social business. The insights gained from the user generated online contents and collaboration with customers is critical for success in the age of social media.