Predicting young consumers' take up of mobile banking services
Swansea University · École Supérieure de Commerce de Rennes
Abstract
Purpose \n– This paper aims to investigate the barriers for adopting mobile banking services. From a methodological perspective, this paper seeks to build on two widely used models for technology adoption, the Technology Acceptance Model (TAM) and Innovation Diffusion Theory and to test a model that is better able to predict consumers' intention to use mobile banking. \n \nDesign/methodology/approach \n– A research model extends the TAM model by additionally examining the effects of compatibility, trust, credibility, perceived risk and cost on behavioural intention. The empirical approach was based on an online survey of 263 young people in Germany, undertaken during August/September 2009. The…
Citation impact
- FWCI
- 38.58
- Percentile
- 100%
- References
- 95
Authors
3Topics & keywords
- Mobile banking
- Business
- Technology acceptance model
- Perspective (graphical)
- Marketing
- Innovation diffusion
- Test (biology)
- Mobile marketing