articleInternational Journal of Bank MarketingJul 24, 2010Closed access

Predicting young consumers' take up of mobile banking services

Swansea University · École Supérieure de Commerce de Rennes

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Abstract

Purpose
\n– This paper aims to investigate the barriers for adopting mobile banking services. From a methodological perspective, this paper seeks to build on two widely used models for technology adoption, the Technology Acceptance Model (TAM) and Innovation Diffusion Theory and to test a model that is better able to predict consumers' intention to use mobile banking.
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\nDesign/methodology/approach
\n– A research model extends the TAM model by additionally examining the effects of compatibility, trust, credibility, perceived risk and cost on behavioural intention. The empirical approach was based on an online survey of 263 young people in Germany, undertaken during August/September 2009. The…

Citation impact

634
total citations
FWCI
38.58
Percentile
100%
References
95
Citations per year

Authors

3

Topics & keywords

Keywords
  • Mobile banking
  • Business
  • Technology acceptance model
  • Perspective (graphical)
  • Marketing
  • Innovation diffusion
  • Test (biology)
  • Mobile marketing
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