Personal determinants of organic food consumption: a review

Purpose A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption. Design/methodology/approach The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption. Findings Both the values theory and the theory of planned behaviour have been referred to as…