Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Ottman, Jacquelyn; Stafford, Edwin R.; Hartman, Cathy L.

doi:10.3200/envt.48.5.22-36

articleEnvironment Science and Policy for Sustainable DevelopmentJun 1, 2006Closed access

Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

JOJacquelyn Ottman EREdwin R. Stafford CLCathy L. Hartman

Office of Technology Transfer · Utah State University

Indexed incrossref

Abstract

(2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development: Vol. 48, No. 5, pp. 22-36.

Citation impact

703

total citations

FWCI: 17.89
Percentile: 100%
References: 0

Citations per year

Authors

3

Topics & keywords

Topics

Environmental Sustainability in Business98%

Keywords

Appeal
Green marketing
Marketing
Business
Advertising
Political science

UN Sustainable Development Goals

Life in Land

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