articleTourism ManagementMay 1, 2004Closed access

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

HKHong-bumm KimWGWoo Gon Kim

Sejong University · Oklahoma State University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

666
total citations
FWCI
18.89
Percentile
100%
References
52
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand equity
  • Business
  • Marketing
  • Brand management
  • Hospitality industry
  • Brand awareness
  • Hospitality
  • Brand loyalty
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