articleJournal of RetailingJun 25, 2011Closed access

Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews

University of Dayton · Loyola University Maryland

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

611
total citations
FWCI
58.35
Percentile
100%
References
80
Citations per year

Authors

2

Topics & keywords

Keywords
  • Helpfulness
  • Product type
  • Product (mathematics)
  • Marketing
  • Product category
  • User-generated content
  • Business
  • Psychology
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Funding