articleJournal of Business EthicsJun 28, 2011Closed access

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

YLYuan‐Shuh LiiMLMonle Lee

Feng Chia University · Indiana University South Bend

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Abstract

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Citation impact

658
total citations
FWCI
38.40
Percentile
100%
References
122
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Reputation
  • Affect (linguistics)
  • Business ethics
  • Business
  • Identification (biology)
  • Marketing
  • Quality of Life Research
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