Where (Who) Are Collectives in Collectivism? Toward Conceptual Clarification of Individualism and Collectivism.

In psychological research on cultural differences, the distinction between individualism and collectivism has received the lion's share of attention as a fundamental dimension of cultural variation. In recent years, however, these constructs have been criticized as being ill-defined and "a catchall" to represent all forms of cultural differences. The authors argue that there is a conceptual confusion about the meaning of ingroups that constitute the target of collectivism. Collectives are rarely referred to in existing measures to assess collectivism. Instead, networks of interpersonal relationships dominate the operational definition of "ingroups" in these measures. Results from a content analysis of existing…