articleJournal of Business ResearchDec 23, 2006Closed access

Hofstede's dimensions of culture in international marketing studies

AMAna Maria SoaresMFMinoo FarhangmehrASAviv Shoham

University of Minho · St Petersburg University · +1 more institution

Indexed incrossref

Abstract

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Citation impact

783
total citations
FWCI
16.33
Percentile
100%
References
82
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Hofstede's cultural dimensions theory
  • Operationalization
  • Sociology
  • Marketing
  • Consumer behaviour
  • Consumption (sociology)
  • International business
  • Marketing research
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