articleJournal of the Academy of Marketing ScienceSep 6, 2006Closed access

The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

TWThomas W. Leigh

University of Georgia

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

637
total citations
FWCI
29.61
Percentile
100%
References
29
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Subculture (biology)
  • Ethnography
  • Consumption (sociology)
  • Participant observation
  • Sociology
  • Context (archaeology)
  • Identity (music)
  • Advertising
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