Predicting consumer intention to use mobile service

Abstract. Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m‐service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m‐services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m‐services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance…