articleJournal of the Academy of Marketing ScienceAug 1, 2007Closed access

Trying to prosume: toward a theory of consumers as co-creators of value

CXChunyan XieRPRichard P. BagozziSVSigurd Villads Troye

Privatsykehuset Haugesund · Ross School · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

660
total citations
FWCI
22.51
Percentile
100%
References
104
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Value (mathematics)
  • Marketing
  • Business
  • Advertising
  • Value theory
  • Co-creation
  • Epistemology
  • Mathematics
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