articleDecision Support SystemsJul 10, 2012Closed access

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

CMChristy M.K. CheungDRDimple R. Thadani

Hong Kong Baptist University · City University of Hong Kong

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,603
total citations
FWCI
125.58
Percentile
100%
References
88
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Scope (computer science)
  • Word of mouth
  • Key (lock)
  • Computer science
  • Psychology
  • Advertising
  • Business
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Funding