articleJournal of Brand ManagementApr 1, 2005Closed access

Building brand commitment: A behavioural approach to internal brand management

CBChristoph BurmannSZSabrina Zeplin

University of Bremen

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

632
total citations
FWCI
25.95
Percentile
100%
References
4
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Brand management
  • Employer branding
  • Brand equity
  • Corporate branding
  • Brand loyalty
  • Brand awareness
  • Business
  • Marketing
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