articleJournal of Brand ManagementMar 1, 2009Closed access

The specificity of luxury management: Turning marketing upside down

JKJean‐Noël KapfererVBVincent Bastien

HEC Paris · Graduate School USA

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

630
total citations
FWCI
30.12
Percentile
100%
References
16
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Luxury goods
  • Confusion
  • Advertising
  • Product (mathematics)
  • Business
  • Marketing
  • Consumption (sociology)
  • Point (geometry)
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