Cross-category effects of induced arousal and pleasure on the internet shopping experience
University of Illinois Chicago · University of Pennsylvania
Indexed incrossref
Abstract
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Citation impact
689
total citations
- FWCI
- 42.32
- Percentile
- 100%
- References
- 44
Citations per year
Authors
2Topics & keywords
Topics
Keywords
- Pleasure
- Advertising
- Incentive
- Psychology
- The Internet
- Atmospherics
- Arousal
- Service (business)
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