Social Media Use in the United States: Implications for Health Communication

Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. The first step in this effort is to identify the characteristics of current social media users. Up-to-date reporting of current social media use will help monitor the growth of social media and inform health promotion/communication efforts aiming to effectively utilize social media.

The purpose of the study is to identify the sociodemographic and health-related factors associated with current adult social media users in the United States.