articleJournal of the Academy of Marketing ScienceApr 22, 2009Closed access

The evolving brand logic: a service-dominant logic perspective

MAMichael A. MerzYHYi HeSLStephen L. Vargo

San Jose State University · Decision Sciences (United States) · +3 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

871
total citations
FWCI
70.89
Percentile
100%
References
133
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Service-dominant logic
  • Parallels
  • Brand management
  • Marketing
  • Corporate branding
  • Business
  • Perspective (graphical)
  • Value (mathematics)
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