articleInternational Journal of Research in MarketingNov 28, 2006Closed access

Marketing renaissance: How research in emerging markets advances marketing science and practice

SMSteven M. BurgessJEJan‐Benedict E.M. Steenkamp

University of Cape Town · University of North Carolina at Chapel Hill

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Abstract

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Citation impact

844
total citations
FWCI
39.67
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100%
References
163
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Operationalization
  • Generalizability theory
  • Marketing
  • Marketing science
  • Marketing research
  • Process (computing)
  • Qualitative marketing research
  • Marketing management
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