articleJournal of Business ResearchJul 31, 2003Closed access

The performance impact of marketing resources

GHGraham HooleyGEGordon E. GreenleyJWJohn W. CadoganJFJohn Fahy

Aston University · University of Limerick

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

693
total citations
FWCI
12.38
Percentile
100%
References
65
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Marketing
  • Business
  • Marketing management
  • Relationship marketing
  • Marketing effectiveness
  • Marketing research
  • Marketing strategy
  • Loyalty
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