Towards Social Leverage of Sport Events

Despite the predominant policy focus on event economic impact, event organisers and host community residents are calling for attention to be paid to the social value of events. Anthropological work on events demonstrates that their celebratory nature engenders a liminoid space that can foster social value, particularly through a sense of communitas. In order to enable and amplify liminality and communitas, event organisers and host community planners should foster social interaction and prompt a feeling of celebration by enabling sociability among event visitors, creating event-related social events, facilitating informal social opportunities, producing ancillary events, and theming widely. The resulting…