articleJournal of the Academy of Marketing ScienceAug 11, 2014Closed access

Consumer resistance to innovation—a behavioral reasoning perspective

MCMarius ClaudyRGRosanna GarciaAOAidan O’Driscoll

University College Dublin · North Carolina State University · +1 more institution

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Abstract

No abstract available for this paper.

Citation impact

582
total citations
FWCI
8.41
Percentile
100%
References
97
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Perspective (graphical)
  • Resistance (ecology)
  • Innovation diffusion
  • Marketing
  • Product (mathematics)
  • Consumer behaviour
  • Business
  • Empirical research
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