articleJournal of RetailingSep 15, 2012Closed access

Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

SMScott MacKenziePMPhilip M. Podsakoff

Indiana University Bloomington

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

2,848
total citations
FWCI
36.12
Percentile
100%
References
95
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Respondent
  • Task (project management)
  • Offset (computer science)
  • Psychology
  • Confirmation bias
  • Marketing
  • Computer science
  • Cognitive psychology
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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