articleJournal of Business ResearchAug 13, 2011Closed access

The role of consumer–brand identification in building brand relationships

UTUrška TuškejUGUrša GolobKPKlement Podnar

University of Ljubljana

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

656
total citations
FWCI
24.96
Percentile
100%
References
61
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Commit
  • Identification (biology)
  • Advertising
  • Brand extension
  • Word of mouth
  • Brand awareness
  • Brand relationship
  • Business
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