articleJournal of Consumer ResearchJun 1, 2004Closed access

Brand Credibility, Brand Consideration, and Choice

TETülin ErdemJSJoffre Swait́

University of California, Berkeley

Indexed incrossref

Abstract

Journal Article Brand Credibility, Brand Consideration, and Choice Get access Tülin Erdem, Tülin Erdem Search for other works by this author on: Oxford Academic PubMed Google Scholar Joffre Swait Joffre Swait Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 191–198, https://doi.org/10.1086/383434 Published: 01 June 2004

Citation impact

1,286
total citations
FWCI
39.47
Percentile
100%
References
18
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Credibility
  • Advertising
  • Psychology
  • Political science
  • Business
  • Law
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