articleJournal of RetailingFeb 7, 2015Closed access

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

RJRebecca Jen-Hui WangECEdward C. MalthouseLKLakshman Krishnamurthi

Northwestern University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

548
total citations
FWCI
124.32
Percentile
100%
References
61
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Business
  • Advertising
  • Marketing
  • Consumer behaviour
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