articleJournal of Business EthicsOct 6, 2009Closed access

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

YCYu‐Shan Chen

National Yunlin University of Science and Technology

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,553
total citations
FWCI
29.31
Percentile
100%
References
68
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Brand equity
  • Business
  • Brand image
  • Marketing
  • Advertising
  • Brand awareness
  • Green marketing
No related works found for this paper.