bookRevista Eletrônica de Estratégia & NegóciosAug 24, 2010DIAMOND OA

The fortune at the bottom of the pyramid

CKC. K. PrahaladSLStuart L. Hart
Indexed incrossrefdoaj

Abstract

This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.

Citation impact

1,925
total citations
FWCI
409.42
Percentile
100%
References
6
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Bottom of the pyramid
  • Blueprint
  • Poverty
  • Empowerment
  • Capitalism
  • Profitability index
  • Power (physics)
  • Pyramid (geometry)
UN Sustainable Development Goals
  • No poverty
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