articleJournal of Business ResearchOct 11, 2014Closed access

Online brand community engagement: Scale development and validation

BJBrian J. BaldusCMClay M. VoorheesRJRoger J. Calantone

California State University, Sacramento · Michigan State University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

584
total citations
FWCI
73.61
Percentile
100%
References
25
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Brand community
  • Typology
  • Context (archaeology)
  • Scale (ratio)
  • Community engagement
  • Set (abstract data type)
  • Predictive power
  • Brand engagement
No related works found for this paper.