articleElectronic Commerce Research and ApplicationsFeb 16, 2013Closed access

Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service

JHJuho Hamari

Aalto University

Indexed incrossref

Abstract

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Citation impact

683
total citations
FWCI
57.93
Percentile
100%
References
50
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Profitability index
  • Service (business)
  • Field (mathematics)
  • Marketing
  • Peer effects
  • Service provider
  • Variety (cybernetics)
  • Computer science
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