articleElectronic Commerce Research and ApplicationsJun 3, 2007Closed access

The effect of negative online consumer reviews on product attitude: An information processing view

JLJumin LeeDPDo-Hyung ParkIHIngoo Han

Kyung Hee Cyber University · Korea Advanced Institute of Science and Technology

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,105
total citations
FWCI
23.65
Percentile
100%
References
60
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Perspective (graphical)
  • Product (mathematics)
  • Quality (philosophy)
  • Conformity
  • Elaboration likelihood model
  • Marketing
  • Advertising
  • Consumer behaviour
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