articleJournal of the Academy of Marketing ScienceAug 19, 2011Closed access

Marketing and business performance

NANeil A. Morgan

Indiana University Bloomington

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

661
total citations
FWCI
38.59
Percentile
100%
References
291
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Marketing management
  • Strategic marketing
  • Empirical research
  • Strategic management
  • Profit impact of marketing strategy
  • Marketing strategy
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