articleJournal of the Academy of Marketing ScienceAug 11, 2007Closed access

Managing the co-creation of value

APAdrian PayneKSKaj StorbackaPFPennie Frow

UNSW Sydney · Nyenrode Business University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

3,397
total citations
FWCI
78.08
Percentile
100%
References
65
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Service-dominant logic
  • Value proposition
  • Co-creation
  • Value (mathematics)
  • Dialog box
  • Context (archaeology)
  • Knowledge management
  • Process (computing)
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