Rethinking internal communication: a stakeholder approach

Purpose Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives. This paper aims to help organisations improve internal communication by proposing theory with the potential to improve practice. Design/methodology/approach This paper identifies gaps in the academic literature and addresses calls for discussion and definition of internal communication, for theory on its mandates, scope and focus and to counteract the tendency to treat employees as a uni‐dimensional “single public”. To address these gaps, internal communication is defined and positioned within the corporate communication school of thought.…