articleBusiness HorizonsAug 13, 2014GREEN OA

Digital marketing and social media: Why bother?

MTMaría Teresa Borges TiagoJVJosé Verissímo

Universidade dos Açores · University of Lisbon

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

722
total citations
FWCI
77.82
Percentile
100%
References
24
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Digital marketing
  • Business
  • Marketing
  • Redress
  • Social media
  • Customer engagement
  • Return on marketing investment
  • Perspective (graphical)
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