articleJournal of Business EthicsMar 13, 2008Closed access

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

LMLonginos MarinSRSalvador Ruíz de MayaARAlicia Rubio Bañón

Universidad de Murcia

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Abstract

No abstract available for this paper.

Citation impact

647
total citations
FWCI
27.97
Percentile
100%
References
70
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Salience (neuroscience)
  • Business ethics
  • Loyalty
  • Social identity theory
  • Marketing
  • Corporate identity
  • Business
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