articleBMJJan 25, 2011GREEN OA

Judging nudging: can nudging improve population health?

TMTheresa M. MarteauDODavid OgilvieMRMartín RolandMSMarc SuhrckeMPMichael P. Kelly

University of Cambridge · Communicating Diet and Activity Research · +3 more institutions

PubMed
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Abstract

Nudging has captured the imagination of the public, researchers, and policy makers as a way of changing human behaviour, with both the UK and US governments embracing it. Theresa Marteau and colleagues ask whether the concept stands up to scientific scrutiny

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634
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5

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Topics
Keywords
  • Scrutiny
  • Ask price
  • Political science
  • Population
  • Public health
  • Public relations
  • Psychology
  • Sociology
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