articleJournal of Brand ManagementJul 1, 2004Closed access

Measuring perceptions of brand luxury

FVFranck Vigneron LWLester W. Johnson

California State University System · California State University, Northridge · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,460

total citations

FWCI: 8.07
Percentile: 100%
References: 71

Citations per year

Authors

2

FV
Franck VigneronCorresponding
California State University System, California State University, Northridge
LW
Lester W. Johnson
Swinburne University of Technology

Topics & keywords

Topics

Keywords

Brand management
Brand equity
Employer branding
Business
Brand extension
Construct (python library)
Marketing
Perception

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