Advanced Mediating Effects Tests, Multi-Group Analyses, and Measurement Model Assessments in PLS-Based SEM

Use of the partial least squares (PLS) method has been on the rise among e-collaboration researchers. It has also seen increasing use in a wide variety of fields of research. This includes most business-related disciplines, as well as the social and health sciences. The use of the PLS method has been primarily in the context of PLS-based structural equation modeling (SEM). This article discusses a variety of advanced PLS-based SEM uses of critical coefficients such as standard errors, effect sizes, loadings, cross-loadings and weights. Among these uses are advanced mediating effects tests, comprehensive multi-group analyses, and measurement model assessments.