articleJournal of RetailingJan 1, 2004Closed access

The four levels of loyalty and the pivotal role of trust: a study of online service dynamics

Cardiff University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,419
total citations
FWCI
47.58
Percentile
100%
References
160
Citations per year

Authors

2

Topics & keywords

Keywords
  • Loyalty
  • Operationalization
  • Conceptualization
  • Marketing
  • Purchasing
  • Service (business)
  • Advertising
  • Perspective (graphical)
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