articleJournal of Business ResearchJun 30, 2003Closed access

Developing and validating measures of facets of customer-based brand equity

RGRichard G. NetemeyerBKBalaji KrishnanCPChris PulligGWGuangping WangMIMehmet I. Yagci

University of Virginia · University of Memphis · +5 more institutions

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Abstract

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1,268
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11.40
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100%
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56
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Authors

8

Topics & keywords

Topics
Keywords
  • Brand equity
  • Willingness to pay
  • Price premium
  • Business
  • Brand awareness
  • Marketing
  • Antecedent (behavioral psychology)
  • Product (mathematics)
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