Modeling User Activity Preference by Leveraging User Spatial Temporal Characteristics in LBSNs

With the recent surge of location based social networks (LBSNs), activity data of millions of users has become attainable. This data contains not only spatial and temporal stamps of user activity, but also its semantic information. LBSNs can help to understand mobile users' spatial temporal activity preference (STAP), which can enable a wide range of ubiquitous applications, such as personalized context-aware location recommendation and group-oriented advertisement. However, modeling such user-specific STAP needs to tackle high-dimensional data, i.e., user-location-time-activity quadruples, which is complicated and usually suffers from a data sparsity problem. In order to address this problem, we propose a…