articlePublic Relations ReviewDec 5, 2010Closed access

Who are the social media influencers? A study of public perceptions of personality

KFKaren FrebergKGKristin GrahamKMKaren McGaugheyLALaura A. Freberg

University of Tennessee at Knoxville · University of Virginia · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,321
total citations
FWCI
12.86
Percentile
100%
References
6
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Perception
  • Personality
  • Social media
  • Sample (material)
  • Psychology
  • Public relations
  • Advertising
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