Promoting sustainable consumption: Determinants of green purchases by Swiss consumers
Northwestern University · University of Bern
Abstract
Abstract Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study attempts to uncover personal and contextual barriers to consumers' purchases of green food and to strengthen knowledge about fostering green purchases. Survey data are used to examine the influence of distinct categories of personal factors (such as attitudes, personal norms, perceived behavior barriers, knowledge) and contextual factors (such as socioeconomic characteristics, living conditions, and store characteristics) on green purchases of Swiss consumers. Results from regression analysis suggest that green food purchases are…
Citation impact
- FWCI
- 8.14
- Percentile
- 100%
- References
- 37
Authors
2Topics & keywords
- Overconsumption
- Consumption (sociology)
- Socioeconomic status
- Business
- Commercialization
- Marketing
- Promotion (chess)
- Sustainable consumption