articleJournal of Business ResearchFeb 21, 2008Closed access

Information direction, website reputation and eWOM effect: A moderating role of product type

CPCheol ParkTMThae Min Lee

Korea University · Chungbuk National University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

951
total citations
FWCI
59.23
Percentile
100%
References
39
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Reputation
  • Product (mathematics)
  • Advertising
  • Product type
  • Business
  • The Internet
  • Marketing
  • Computer science
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