Consumers’ willingness to pay for green initiatives of the hotel industry
Kyung Hee University · Hong Kong Polytechnic University · +1 more institution
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726
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- FWCI
- 33.93
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- 100%
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4Topics & keywords
Topics
Keywords
- Willingness to pay
- Price premium
- Business
- Hotel industry
- Marketing
- Hospitality industry
- Complementarity (molecular biology)
- Economics
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