articleJournal of RetailingJan 10, 2009Closed access

Customer Experience Management in Retailing: Understanding the Buying Process

NMNancy M. PuccinelliRCRonald C. GoodsteinDGDhruv GrewalRPRobert PricePRPriya Raghubir

Northeastern University · Georgetown University · +4 more institutions

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Abstract

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942
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FWCI
79.76
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100%
References
159
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Authors

6

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Leverage (statistics)
  • Consumer behaviour
  • Schema (genetic algorithms)
  • Process (computing)
  • Customer satisfaction
  • Conceptual framework
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