articleJournal of the Academy of Marketing ScienceMar 1, 2007Closed access

Customer-based corporate reputation of a service firm: scale development and validation

GWGianfranco WalshSESharon E. Beatty

University of Koblenz and Landau · Universität Koblenz · +1 more institution

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Abstract

No abstract available for this paper.

Citation impact

877
total citations
FWCI
29.77
Percentile
100%
References
127
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Marketing
  • Business
  • Scale (ratio)
  • Reputation
  • Customer satisfaction
  • Stakeholder
  • Loyalty business model
  • Service quality
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