articleTourism ManagementAug 13, 2008Closed access

A model of customer-based brand equity and its application to multiple destinations

SBSoyoung BooJAJames A. BusserŞBŞeyhmus Baloğlu

George Washington University · University of Nevada, Las Vegas

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Abstract

No abstract available for this paper.

Citation impact

710
total citations
FWCI
41.68
Percentile
100%
References
149
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Brand equity
  • Destinations
  • Business
  • Marketing
  • Advertising
  • Sample (material)
  • Context (archaeology)
  • Brand awareness
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